7 Proven Strategies to Earn More 5-Star Reviews for Your Home Care Agency

Research shows that including CTAs in email campaigns can increase clicks by up to 371% (Wordstream). Encourage clients to leave reviews by embedding a bold “Leave Us a Review” button near the top or bottom of your newsletter.

Strengthen your ask by featuring a short testimonial example to serve as social proof that primes readers to add their own. Always link directly to your Google or Caring.com review form to minimize clicks and friction.

According to SocialPilot, 70% of people who are asked to leave a review go on to do so. This number is even higher with loyal clients, who are your most reliable advocates.

Use your CRM to identify long-term families and send personalized outreach that references their positive experiences (“We’re so glad you’ve been with us for 2 years, your feedback would mean a lot to families considering our care”). Include a direct link and simple, step-by-step instructions to make it easy.

Light incentives can increase review volume by up to 30%. Small tokens of appreciation, like raffles, thank-you swag, or discounts on future services, can motivate families to share their experiences.

Keep incentives compliant with platform rules by emphasizing they’re a thank-you for participation, not a guarantee of a positive review.

Ease and speed are critical, with nearly 40% of consumers abandoning review forms that take too long (ReviewTrackers).

In addition to email newsletters, include a prominent “Leave a Review” button in your email signature, homepage, and client portal, linking directly to the review page so clients don’t have to search. Highlight that the process only takes a few minutes (ideally under 60 seconds) to complete. The quicker and simpler the process, the more reviews you’ll collect.

User-generated content drives 4.5x more engagement than branded posts (Nielsen). For home care agencies, the heartfelt words of families you’ve supported resonate far more than polished ads.

Imagine a daughter sharing how your caregivers gave her peace of mind during her mom’s recovery, or a client describing the joy of a companion who brightens their day. These authentic stories help future families picture their own loved ones thriving with your care.

Keep the momentum going by sharing these videos on social media and inviting families to contribute their own. Encourage participation with a small contest or raffle to spark more stories.

Up to 98% of consumers read reviews before making a purchase (Forbes). This shows just how powerful testimonials really are. That’s why your website should feature a dedicated page showcasing authentic 5-star reviews along with any Caring.com badges or awards.

Include a clear CTA (“Share your experience”) to encourage new submissions and turn social proof into a driver of trust and new business.

Consumers need to see 5–7 reviews before trusting a business (Northwestern University). Keep your strongest reviews visible across multiple touchpoints such as flyers, emails, onboarding materials, and landing pages.

When families repeatedly see credible proof of quality, it reinforces trust and gives them greater confidence in choosing your agency.